The History of Cellcard
CamGSM Co. Ltd.is Cambodia’s longest-serving Telecommunications Company with more than 20 years of operation and a customer base of more than three million subscribers.
The company launched in 1997 in a joint venture with Millicom International Cellular offering customers the first prepaid service with scratchcards.
Operating under the name Mobitel, the company had always been the market leader bringing innovation in both technology and customer service.
In 1998 Mobitel was the first to roll out a nation-wide network in Cambodia along with the first SMS and Roaming services.
It was in 2005 the company launched 3G and a range of Value-Added Services (VAS), followed by a credit sharing platform the following year.
The 3G milestone included the transition from Mobitel to the Cellcard brand name, followed by a $200 million investment in 2007 for Next Generation Network (NGN).
Two years later the buy-out of shares from Millicom saw Cellcard become Cambodia’s only 100% locally-owned operator – a credit that has become intrinsic to the brand which still carries the Proudly Khmer tagline today.
More innovations followed with the first mobile payment platform in 2010 and the first loyalty program in 2013. Further advancing the network, Small Cell Solutions to improve indoor coverage were introduced in 2013, followed by the official launch of 4G LTE in 2015.
From the year 2017, Cellcard again showed its innovation capabilities in rolling out the Kingdom’s fastest and widest 4G LTE network.
In 2020, Cellcard rolled out Cambodia’s first 5G use case – a telemedicine service across 4 key health facilities in Phnom Penh to help cope with the Covid-19 pandemic.
The 4G LTE success story
While Cellcard now firmly has its sights set on delivering 5G, it’s 4G LTE success reflects the commitment and drive of the company as it works to deliver the best experience possible for its customers.
The year 2017 marked the bold and aggressive 4G LTE roll-out ramping up the number of sites from 300 to 3000 nation-wide.
Cellcard has been awarded for its network reliability, coverage, and speed from Ookla for three years in a row (six consecutive awards from 2017-2019). To date, every Ookla Speedtest Award conducted in Cambodia since 2017 has been awarded to Cellcard.
The achievement has attracted increasing regional and international industry attention which has also greatly helped position Cambodia as a shining light in the Southeast Asian region.
As well as the Ookla awards, Cellcard has won an unprecedented number of industry awards in recognition of its network leadership, quality and product marketing, driving mobile data usage across the Kingdom.
The diagram below shows how the roll-out of 4G sites across Cambodia, together with the simultaneous launch of the Osja Xchange and Big Love data offers, helped position Cellcard as the network leader and the true innovator in the market.
Reinforcing its efforts to deliver customer service excellence, Cellcard was ranked Number 1 in Cambodia’s first Consumer Value Index (2017) which rates value for money, across the entire product range, as well as transparency and service.
The Consumer Value Index was a component of a much larger report, THE ROLE OF MOBILE TELECOMS IN TRANSFORMING CAMBODIA, published in May 2018.
In that same report, Cellcard’s roll-out of 4G LTE in 2017 is linked to the rise in Cambodia’s GDP.
With Cellcard’s roll-out, other operators were prompted to follow with their own 4G network enhancements and expansion, giving the population even further access to mobile internet.
As a net effect, Cambodia had a 36% increase in mobile data connections in 2017, translating to an injection of $610 million to the local economy.
*Source – THE ROLE OF MOBILE TELECOMS IN TRANSFORMING CAMBODIA, May 2018