Philips joins Cellcard roster of smartphone partnerships for its shop-in-shop (SIS) initiative.

Philips has been in global news recently for the launch of 2 new Android phones in India to cater to customers looking either for high-end performance capabilities (s358) or for a budget smartphone with reliable features (s309). While the (s358) is yet to be available in Cambodia, the s309 which is an Android 4.4 KitKat-based smartphone, powered by a 1GHz dual-core processor alongside 512MB of RAM will be available through the Cellcard Head Office at a special deal as part of the partnership.

The agreement between Philips and Cellcard will also allow Cellcard shops to carry other Philips smartphone devices for sale with exclusive deals only available in-store and for Cellcard subscribers.

“Cellcard and Philips share the same vision towards providing customers with innovations that make a positive impact to customers’ lifestyles. We believe that a partnership sharing a common vision can only reap positive results. We are excited to work together with Cellcard to not only make our handsets available to more customers, but to identify and introduce the right smartphones for the Cambodian market – with reliable smartphone features, bundled with reliable mobile services, offered at prices that meet their budget. We look forward and support Cellcard’s SIS initiative and hope for the partnership to make valuable contributions to its success.” Mr. Chea Mony, CEO of Polaris Mobile, distributor of Philips mobile in Cambodia.

Cellcard SIS initiative is part of its in-store revamp which will convert Cellcard branches to a one-stop-shop, allowing it to address all of its customers telecommunications needs and wants within the same space. The Cellcard Head Office in Sihanouk Blvd., will be the first to implement the SIS initiative serving as a pilot to the project. A roll out to all stores in key cities will follow in the coming months.

“The SIS project is aimed towards providing our customers a holistic service and increased convenience. Our objective is to have every customers mobile telecommunications need or want addressed whenever they step into a Cellcard store. Our partnership with Philips and other handset company contributes to this objective, and we are appreciative of the positive feedback and cooperation of our partners for the project and we will make every effort to make this project and to make every partnership a success.” – Laszlo Barta, CCO, Cellcard

Customers who visit the Cellcard Head Office, can avail of the following special deals from Oct 7^th onwards.