Time To Rise receives a new accolade that adds to Cellcard’s over 30 brand and network awards.
Time To Rise is a hit song by Cambodian rap star and Cellcard Ambassador, VannDa. It made history by being the first music video ever to surpass 1 million views in less than 24 hours.
One year after the song debuted, it inspired a collaboration between partners, Cellcard and VannDa’s music label, Baramey Productions, to create a telco bundle named after the song. The release of Cellcard’s new flagship product, Time To Rise, combines Cellcard’s extensive network, VannDa’s influence and leading global music streaming platform, Spotify.
Launched on 7th July 2022, Time To Rise was supported with a massive campaign which included both offline and online channels, resulting in widespread awareness and a re-energised brand visibility and relevance. But the campaign did not only make an impact among Cambodia’s youth market, and the artist’s fans.
On August 17, 2022, barely over a month after its launch, CMO Asia, a premium forum and platform committed to recognizing industry excellence, has awarded Time To Rise the coveted title of Marketing Campaign of the Year 2022 in the 13th CMO Asia Awards for Excellence in Branding and Marketing held at the Pan Pacific Hotel, Singapore.
Cellcard CEO, Simon Perkins said that the award win speaks volumes about the direction the brand is taking in creating differentiation, and serves as valuable reward and inspiration to the teams that have put in a lot of work into developing and launching Time To Rise.
Baramey Production’s CEO, Laura Mam, adds that this win is a powerful milestone achievement for the Baramey and Cellcard partnership, and a proof of point of what can be achieved when the music and telecom industries work collaboratively. “We are ecstatic with this great news, and it could not have come at a more perfect time as we are about to make more music history by rolling out the very first ticketed solo artist concert tour in modern Cambodian music history with Vannda’s new two hour “Skull Tour Concert Experience”. The tour is proudly sponsored by Hanuman Beverages and co-sponsored by Cellcard. We couldn’t be more proud to have the best and most progressive thinking sponsors in town to create more music history and continue promoting the “Time to Rise” message to Cambodians everywhere.
As part of the Time To Rise campaign Cellcard is the gold sponsor of the Skull2 Concert Tour across 5 provinces, starting with Battambang on 20 August, 2022. An on-going promotion offers customers and fans a chance to win concert tickets, VannDa-autographed airpods 3 and a host of other Time To Rise merchandise with every new subscription of the Time To Rise plan, which includes unlimited music streaming data for Spotify.
Cellcard and Baramey Productions are also collaborating exclusively on the upcoming Asean Music Showcase – a 2-day festival to be held in Singapore in September, which will feature VannDa among some of the region’s most celebrated artists.
The Time to Rise product range offers bundles inclusive of unlimited Spotify streaming data, extra data allowance, calls and SMS, as well as 1-year balance rollover. The range consists of 2 SKUs; 4,000 Riels plan with 5GB, 500 on-net calls and 500 on-net SMS for 7 days, and 24,000 Riels plan with 40GB, 4,000 on-net calls and 4,000 on-net SMS for 35 days. The product is available as a subscription plan for those who already have a Cellcard SIM, and as a SIM pack with exclusive Time To Rise and Vannda merchandise for the higher SKU SIM kit, which includes a fabric mask, sticker and VannDa photo card in limited quantities.
Time To Rise SIM packs with the 4,000 Riels plan are available at all dealers nationwide. Meanwhile the Time To Rise SIM packs with the 24,000 Riels plan and Time To Rise merchandise is exclusively available at all Cellcard stores, convenience stores and delivery apps such as Nham24, SmileShop, WingMall among others.
For more information on the Time To Rise plans, visit www.cellcard.com.kh or Cellcard’s Facebook Page.