In line with its shop-in-shop initiative, Cellcard signs yet another smartphone distribution partnership, this time with a US-based company known for its LCD projectors and a recent new entrant to the smartphone market, InFocus.

The agreement will allow Cellcard to sell InFocus handsets through its stores, initially through its Head Office branch in Sihanouk Blvd., for its pilot phase, followed by a roll out to all other branches in key cities.

“We are excited to partner with one of Cambodia’s leading and most trusted telecommunications company. We believe that the partnership will allow both InFocus and Cellcard to better cater to the Cambodian customers’ innovation and communications needs. We look forward in introducing and showcasing our newest and most innovative handsets to the Cambodian market, and we see this partnership as the best avenue to make a bigger impact for InFocus. We are positive that this partnership will be a long, fruitful and mutually beneficial one and we look forward to close collaboration between InFocus and Cellcard as we move forward” Mr. Chea Mony, CEO of Polaris Mobile, distributor on InFocus mobile in Cambodia.

Cellcard’s initiative to make its stores a one-stop-shop for its customers telecommunication needs and wants, have already seen the company sign deals with Samsung and LG in the previous months. The addition of InFocus allows Cellcard to provide an increasing variety of smartphone brands, specifications, features and price range available to its customers.

“We believe in giving our customers choices, and this belief cuts through everything that we offer from plans, to value added services, and now to handsets available for purchase in our stores. The options allow our customers, not only to buy the latest and most popular handsets in the market from our store, but also to explore alternatives that meet their varying needs and budgets as well as to discover new innovations.” – Laszlo Barta, CCO, Cellcard

As part of the agreement between Cellcard and Infocus, special handset bundles and deals will be exclusively available to customers at the Cellcard stores, which may include discounts, free gifts, and free mobile plans.

Customers who visit the Cellcard Head Office, can avail of the following special deals from Oct 7th onwards.