Phnom Penh, Cambodia – April 21, 2026

cellcard, a 100% Khmer-owned company and Cambodia’s largest public-listed digital telecommunications operator, listed on the Cambodian Securities Exchange (CSX) proudly believes in and stands firmly behind the leadership of Samdech Moha Borvor Thipadei Hun Manet and the Royal Government of Cambodia, as we work together to build the nation, strengthen resilience, and realise Cambodia’s vision of becoming an independent digital telecommunications nation.

Since its inception in 1996, CamGSM PLC, commercially known as cellcard, has invested close to US$5.5 billion in Cambodia’s ICT infrastructure over the past three decades. These investments includes:

1.    US$ 1.1 billion in capital expenditure (CAPEX)
2.    US$ 0.7 billion in regulatory contributions

These investments underscore cellcard’s long-term commitment to national development, creating jobs, attracting investment, and expanding connectivity for all Cambodians.

In 2026, as the Royal Government accelerates its digital transformation agenda through initiatives such as nationwide digital infrastructure expansion, inclusive connectivity, and the implementation of the Digital Economy and Society Policy Framework, cellcard remains fully aligned with and supportive of these national priorities.

cellcard expands 5G in Siem Reap to power Cambodia’s digital growth

Building on this strong foundation, cellcard today announced the launch of its 5G network in Siem Reap, making it the third city after Phnom Penh and Takhmao to go live with 5G, marking another major milestone in Cambodia’s digital transformation.

The launch was commemorated with a Memorandum of Understanding (MoU) signing ceremony with the Governor of Siem Reap, reinforcing a shared commitment to advancing digital infrastructure, smart city development, and innovation in one of Cambodia’s most important economic and cultural hubs.

As a globally renowned tourism destination, Siem Reap is entering a new era of connectivity. With 5G, residents, businesses, and visitors will benefit from ultra-fast speeds, low latency, and the ability to power next-generation digital services—from immersive tourism experiences to smart enterprise solutions.

5G is more than just faster connectivity; it is a foundational technology that will unlock new opportunities across tourism, education, commerce, and public services.

Neak Oknha Kith Meng, Chairman of cellcard, said:
“Our continued investment reflects our strong confidence in Cambodia’s future. Together with our partners, we are building a robust digital foundation that supports sustainable growth, attracts investment, and improves the lives of all Cambodians.”

Mr. Yap Kok Leong, Chief Executive Officer of cellcard, added:
“The launch of 5G in Siem Reap represents a significant step towards a truly connected Cambodia. Through our partnership with provincial leadership, we are enabling new digital opportunities that will drive economic growth, enhance tourism, and empower local communities.”

cellcard will continue expanding its 5G footprint across key provinces where it matters most—supporting Cambodia’s vision of a modern, inclusive, and digitally driven economy, and transforming how people live, work, learn, and play.

Welcome to the 5G nation, powered by cellcard.

ABOUT CELLCARD
Founded in 1996, cellcard is Cambodia’s largest public-listed digital telecommunications operator on the Cambodian Securities Exchange (CSX), serving more than 4 million customers nationwide. Driven by its purpose of enabling a Digital Life. Connected., cellcard continues to deliver seamless, innovative connectivity experiences that empower how people live, work, learn and play. As Cambodia advances toward becoming a 5G nation, cellcard is driving the next wave of transformation bringing faster, more reliable, and future-ready connectivity to accelerate the country’s digital future.

Find out more: www.cellcard.com.kh 

Media Contacts

Mr. William Mark Hanna, Group Chief Financial Officer
markhanna@royalgroup.com.kh

Mr. Paul Clements, Group Chief of Staff and VP Group Strategy and Investments
paul.clements@royalgroup.com.kh

Mrs. Sambo Sopheavatey, Chief Marketing Officer
sambo.sopheavatey@cellcard.com.kh 

 

Phnom Penh, Cambodia – cellcard, Cambodia’s telecommunications provider, in partnership with ABA Bank, the country’s largest commercial bank, officially launches the cellcard mini app on ABA
Mobile, bringing essential mobile services directly into the hands of ABA Bank users.​

A New Standard of Convenience​

With the cellcard mini app, ABA Bank users can now purchase eSIM and subscribe to cellcard AO MOBILE plans directly from their banking app—making it easier than ever to stay connected.​

What You Can Do​

• Purchase eSIM – Buy and activate your eSIM instantly. No physical SIM card required.​
• Subscribe to cellcard AO MOBILE – Enjoy your hobbies with cellcard AO MOBILE, including music, videos, games, and exclusive perks.

​

How to Access​

• Open your ABA Mobile.​
• Navigate to the Mini Apps section.​
• Tap the cellcard icon and log in with your cellcard number.​
• If you haven’t updated your ABA Mobile recently, download the latest version from the App Store or Google Play.​

About cellcard​

Founded in 1997, cellcard is a local operator serving mobile services to customers across Cambodia. Today, cellcard has more than 4 million customers and remains committed to providing seamless digital connectivity and user experience. With the next step, the new digital era of 5G network, cellcard will deliver faster and more reliable connections for the Cambodian people.​

About ABA Bank​
ABA Bank is the largest commercial bank in Cambodia by total assets, known for its digital innovation and the most popular mobile banking app in the country.

Phnom Penh, Cambodia, 3 April 2026 - cellcard, Cambodia’s digital telecommunications operator, reaffirmed and strengthened its strategic partnership with Moonton, the global developer and publisher of Mobile Legends: Bang Bang (MLBB) and franchiser of the game in Cambodia, to further accelerate the growth of the Kingdom’s esports ecosystem.

Building on a strong foundation, this collaboration reflects a shared commitment to empower Cambodia’s rapidly growing gaming community, bringing together world-class esports experiences with high-performance digital connectivity.

Speaking on the partnership, cellcard’s CEO Mr. Yap Kok Leong shared: “It’s a great pleasure for cellcard to stand alongside Moonton and eSport Federation of Cambodia as we continue this incredible journey together. Over the past year, we’ve witnessed something truly powerful, a gaming community that is stronger, more connected, and more competitive than ever before.”

As the official digital telco partner of MLBB in Cambodia, cellcard has played a key role in supporting major tournaments such as the MPL Cambodia Championship, where the country’s top esports teams and players compete on a national stage.

“Together with Moonton, we have seen history being made, teams raising the bar, new champions emerging, and a community that continues to grow in passion and scale,” Mr. Yap Kok Leong added.

At the heart of this partnership is a shared belief in the power of connectivity to unlock potential. “At cellcard, everything we do is driven by one belief, enabling a digitally connected life for all Cambodians. Today, connectivity is not just about being online; it’s about how we live, work, learn, and play every day. And gaming is an essential part of that digital life.”

Through its advanced 5G network, cellcard delivers low latency and high-speed performance designed for competitive gaming where every millisecond matters. With over 3 million MLBB players in Cambodia, more users are increasingly choosing cellcard’s 5G network as their preferred platform for a smoother, more responsive gaming experience.

But esports are more than just the players on stage; it is powered by an entire community. To support both players and fans, cellcard continues to introduce tailored offerings such as celcard AO GAMER Plan and cellcard AO MLBB Pack—an integrated experience combining data, calls, and in-game benefits. These offerings are designed not only to enhance gameplay performance, but also to enable fans to stream, engage, and stay connected to their favorite teams anytime, anywhere.

“Esports is not just a game—it is a community,” said Mr. Yap Kok Leong. “And together with Moonton, we are committed to powering that entire ecosystem—from players and teams to fans and creators.” As the partnership enters its next phase, both cellcard and Moonton share a bold ambition: to elevate Cambodia onto the regional and global esports stage.

“We want to see Cambodian teams competing—and winning—beyond our borders. More importantly, we want to help build a generation of gamers and fans who are part of a world-class esports movement.” Together, cellcard and Moonton are not just building better connections. We are building Cambodia’s place in the global gaming arena.

About cellcard
Founded in 1997, cellcard is a telecommunications operator in Cambodia, serving more than 4 million customers nationwide. Driven by its purpose of enabling a Digital Life. Connected., cellcard continues to deliver seamless, innovative connectivity experiences that empower how people live, work, learn and play. As Cambodia advances toward becoming a 5G nation, cellcard is driving the next wave of transformation bringing faster, more reliable, and future-ready connectivity to accelerate the country’s digital future.

cellcard, Cambodia’s digital telecommunications provider, today announced the signing of a Memorandum of Understanding (MoU) with the Siem Reap Provincial Administration, led by Mr. Ngouv Sengkak, Deputy Governor of Siem Reap Province representing H.E. Prak Sophoan. As part of this strategic collaboration, cellcard has become the digital telecommunications partner for the Siem Reap Provincial Administration.

This partnership marks a significant step toward transforming Siem Reap into a fully connected, future-ready destination—powered by cellcard’s upcoming 5G launch in Siem Reap City and a comprehensive premium network upgrade across the province.
At the heart of this collaboration is a shared belief that connectivity is the foundation of sustainable tourism—enabling travellers not only to explore seamlessly, but to instantly share the wonder of Siem Reap with the world, amplifying its global appeal while supporting local economic growth.

Together, cellcard and the Siem Reap Provincial Administration will implement a series of impactful initiatives designed to elevate both visitor experiences and local livelihoods:

• Next-Generation Connectivity: Launch of 5G in Siem Reap City alongside significant upgrades to 4G and 5G infrastructure, delivering faster, more reliable connectivity for residents, businesses, and tourists.
• Public WiFi for Seamless Access: Deployment of public WiFi at key tourist sites, enabling convenient, always-on connectivity for visitors to navigate, share, and engage with Siem Reap’s cultural offerings.
• Driving Tourism Through Events and Marketing: Strategic event sponsorships and integrated marketing campaigns to attract more local travellers to Siem Reap, supporting year-round tourism and sustainable growth across the city.
• Empowering Local Livelihoods: Leveraging cellcard’s network and digital platforms to connect drivers with both local and international tourists—creating new job opportunities and increasing earning potential within the local community.
• Tourist-Ready Digital Services: Introducing seamless eSIM activation and mobile solutions tailored for international visitors, including easy access to essential communication platforms such as WhatsApp, ensuring travellers can stay connected with ease from the moment they arrive.

Speaking at the signing ceremony, Mr. Ngouv Sengkak, Deputy Governor of Siem Reap Province, said “This collaboration with cellcard is an important step in strengthening Siem Reap’s digital infrastructure and supporting tourism growth. Together, we will promote eSIM adoption, support tourism businesses through hospitality workshops, and improve digital access for local communities, especially tuk tuk drivers, to better connect with tourists and increase their income. We believe stronger connectivity will enhance visitor experiences and create more economic opportunities for our local community.”

Mr. Yap Kok Leong (KL), Chief Executive Officer of cellcard, added: "We are honored to be appointed as the official telco partner of Siem Reap. This partnership reflects our long-term commitment to supporting Cambodia’s growth through connectivity. By bringing 5G, expanding our network, and enabling digital services, we are building the foundation for how people experience, share, and connect with Siem Reap. This is Digital Life. Connected. — brought to life in one of Cambodia’s most important destinations, and a model we will scale across the country."

This partnership goes beyond connectivity—it is about unlocking the full potential of Siem Reap. By bringing together technology, tourism, and community, cellcard and the Provincial Administration are creating a future where every connection drives opportunity, every journey becomes seamless, and Digital Life. Connected. becomes a reality for all. 

cellcard and Norea City today announced the official launch of WiFiX, its free public WiFi service, at Norea City. Designed to support a fully digital lifestyle, WiFiX provides fast, reliable, and accessible connectivity across key areas of the development, enabling users to stay connected— whether they are working, learning, living, or enjoying their leisure time.​

​

“Our vision is to enable a truly connected digital life for all Cambodians,” said Mr. Yap Kok Leong, cellcard’s CEO. “With WiFiX at Norea City, we are removing barriers to connectivity by offering fast, free, and seamless public WiFi that supports how people live today — from productivity and education to entertainment and social connection. This is about empowering communities to stay connected every moment of the day.”​

This initiative is a core component of Norea City’s evolution, integrating seamless connectivity into the urban fabric to support a truly integrated live-work-play environment. Mr. Lim Kean An, Chief Commercial Officer of Norea City, said “This public WiFi is designed for everyone—from students and freelancers to business owners and visitors. By providing free, secure, 24-hour access across our riverside, we are ensuring our community can stay connected effortlessly, without the barrier of cost at Norea City.”

The launch of WiFiX at Norea City marks a key step in cellcard’s mission to contribute to Cambodia’s digital future, with free public WiFi to deliver seamless, always-on digital experiences. 
 

Key Features of WiFiX​

• Free Public WiFi Access — Open and easy connectivity for everyone​
• Seamless Coverage — Available across key zones within Norea City​
• High-Speed Performance — Reliable connection for streaming, working, and gaming​
• Personalized Offers – Relevant, data-driven offers tailored to Norea visitors​

About cellcard

Founded in 1997, cellcard is a local operator serving mobile services to customers across Cambodia. Today, cellcard has more than 4 million customers and remains committed to providing seamless digital connectivity and user experience. With the next step, the new digital era of 5G network, cellcard will deliver faster and more reliable connections for the Cambodian people.

About Norea City

Norea City is a satellite city developed by OCIC with an investment of over $2.5 billion. Located in the heart of Phnom Penh and spanning 125 hectares, the city is envisioned as both a national and international commercial hub. As part of its long-term vision, Norea City plans to develop an ambitious landmark project—the tallest skyscraper in Cambodia and one of the top five tallest buildings in Asia. Beyond its skyline, the city offers a vibrant lifestyle through attractions such as Norea Parkway, Coconut Park, and a popular night market, creating a perfect riverside setting for families and visitors to relax and enjoy their weekends. By seamlessly blending modern business infrastructure with high-quality leisure spaces, Norea City is emerging as a premier urban model for Cambodia and the global stage. 

cellcard and PassApp Technologies Co., Ltd. have signed a Memorandum of Understanding on a strategic partnership focusing on a shared vision to promote digital accessibility and the development of the digital sector in Cambodia. The MOU signing ceremony was held on 06 March 2026, at cellcard store Royal Railway, presided over by Mr. Yap Kok Leong (KL), CEO of cellcard, and Mr. Top Nimol, Founder and CEO of PassApp.

Mr. Top Nimol, Founder and CEO of PassApp, stated that PassApp the leading ride-hailing application in Cambodia, is proud to collaborate with cellcard under a shared vision and the theme “Better Together.” This partnership aims to enhance the travel experience for millions of customers through 5G technology and seamless connectivity. This collaboration will provide numerous benefits to PassApp customers and drivers, including the use of the ride-hailing app without internet charges through "Sponsored Data" provided by PassApp and cellcard. Additionally, new 5G-enabled SIM cards will be provided to PassApp’s driver-partners to strengthen connection stability and ensure efficient customer service. Soon, users will also be able to conveniently purchase and activate cellcard eSIMs directly through the PassApp application.

The signing of this Memorandum of Understanding is not merely a business agreement but a joint commitment to contribute to the development of the digital sector and enhance new user experiences for the Cambodian people. This collaboration will bring long-term benefits to the driver-partners and customers of both companies.

Mr. Yap Kok Leong (KL), CEO of cellcard, also mentioned that as a proudly Khmer company established in Cambodia for the Cambodian people, he has a vision to help customers live their digital lives to the fullest. Through this collaboration, he hopes that PassApp driver-partners will receive stable internet and connectivity from cellcard, helping them receive bookings faster, communicate with passengers easily, and travel smoothly. This collaboration is a significant step in utilizing digital technology to make the travels of Cambodian people convenient and digitally advanced.

About cellcard
Founded in 1997, cellcard is a local operator serving mobile services to customers across Cambodia. Today, cellcard has more than 4 million customers and remains committed to providing seamless digital connectivity and user experience. With the next step, the new digital era of 5G network, cellcard will deliver faster and more reliable connections for the Cambodian people.

About PassApp Technologies
PassApp is the leading mobile ride-hailing application in Cambodia, launched since 2017. PassApp is committed to providing better travel services to customers anytime and anywhere. Currently, PassApp’s service scope covers 10 provinces and cities including: Phnom Penh, Siem Reap, Sihanoukville, Battambang, Kampong Cham, Kampong Speu, Kampot, Kandal, Banteay Meanchey, and Bavet. To meet customer needs, the company offers a rich variety of vehicle options, including PassApp Remorque, PassApp Rickshaws, Cars, ECO Cars, and SUVs among others.
 

Phnom Penh: On the morning of December 5, 2025, there was an official announcement of the 5Gx mobile service, which is scheduled to begin operations in January 2026, during the opening ceremony of the Digital Government Forum 2025 and the Digital Technology Exhibition under the theme “Accelerating the Digital Future: Governance, Growth, and Global Partnership,” presided over by H.E. Vongsey Vissoth, Deputy Prime Minister and Minister in charge of the Office of the Council of Ministers, representing Samdech Moha Borvor Thipadei Hun Manet, Prime Minister of the Kingdom of Cambodia.

The 5Gx network will transform Cambodia’s digital infrastructure by providing faster internet compared to the 4G network. 5Gx network is designed for the Cambodian people, offering users a completely new era of connectivity experiences—from work, education, business, and entertainment to everyday.

cellcard, a local digital telecommunications company providing extensive mobile services in Cambodia, has launched the trial testing of the 5Gx network at its booth to prepare for offering Cambodian people a new era of innovation and enhanced digital connectivity in Cambodia.

Neak Oknha Kith Meng, Chairman and CEO of Royal Group of Companies, joined government leaders and other telecommunications companies in launching the 5Gx network and stated: “As a Cambodian company, cellcard is firmly committed and ensures that Cambodian people will enjoy seamless access to modern communication technology that meets global standards. The launch of the 5Gx network is not only the next step in advancing technology for Cambodia, but this new milestone represents our commitment to achieving a shared vision of bringing true digital independence to the country.”

The rollout of the 5Gx network will be carried out gradually in Phnom Penh, Takhmao City, and several key provinces first, with plans to expand coverage to other provinces as network infrastructure continues to develop. This expansion of the 5Gx network to multiple areas will further strengthen Cambodia’s potential for digital innovation, taking it to a more prominent level.

Mr. Yap Kok Leong, CEO of cellcard, further stated “With the 5Gx network, Cambodian people will be able to work, study, conduct business, and use various services faster and more efficiently than ever before. This development will drive our nation toward a new era of digital transformation.”

About cellcard
Founded in 1997, cellcard is a local operator serving mobile services to customers across Cambodia. Today, cellcard has more than 4 million customers and remains committed to providing the seamless digital connectivity and user experience. With the next step—the new digital era of 5Gx network—cellcard will deliver faster and more reliable connections for the Cambodian people.
 

ភ្នំពេញ៖ ក្រុមហ៊ុនសែលកាត ដែលជាក្រុមហ៊ុនទូរគមនាគមន៍ឌីជីថលក្នុងស្រុកផ្ដល់ជូនសេវាកម្មទូរស័ព្ទចល័តដ៏ធំទូលាយនៅកម្ពុជា និង WOWNOW ដែលជាកម្មវិធីទូរស័ព្ទកំពុងរីកចម្រើនយ៉ាងឆាប់រហ័សផ្ដល់ជូនសេវាកម្មកម៉្មង់អាហារ ទំនិញអនឡាញ សេវាកម្មទូទាត់ប្រាក់ សេវាកម្មកក់កន្លែង និងសេវាកម្មជាច្រើនទៀត បានប្រកាសពីដៃគូយុទ្ធសាស្ត្រក្រោមប្រធានបទ “កាន់តែប្រសើរជាមួយគ្នា - Better Together” ក្នុងគោលបំណងផ្ដល់ជូនសេវាកម្មឌីជីថលដ៏សម្បូរបែបជូនដល់អតិថិជន និងភ្ញៀវទេសចរទូទាំងប្រទេសកម្ពុជា។

កិច្ចសហការនេះនឹងជួយសម្រួលដល់ភ្ញៀវទេសចរអន្តរជាតិសម្រាប់ការមកទស្សនានៅប្រទេសកម្ពុជាជាមួយនឹងការប្រើប្រាស់សេវាកម្មផ្សេងៗបែបឌីជីថល។ ក្រុមហ៊ុនសែលកាត និង WOWNOW ប្តេជ្ញាផ្ដល់ជូនភ្ញៀវទេសចរទាំងអស់នូវទំនាក់ទំនង និងសេវាកម្មឌីជីថលផ្សេងៗដោយគ្មានភាពរអាក់រអួល ចាប់តាំងពីឈានជើងចូលប្រទេសកម្ពុជាភ្លាមៗ។

បន្ថែមពីនេះ ភាពជាដៃគូក្រោមប្រធានបទ “Better Together” មិនត្រឹមតែផ្ដល់ជូនអត្ថប្រយោជន៍ទៅកាន់អតិថិជន និងភ្ញៀវទេសចរប៉ុណ្ណោះទេ ក្រុមហ៊ុនសែលកាត និង WOWNOW ក៏បានបង្កើតអត្ថប្រយោជន៍ផ្សេងៗជូនដល់បុគ្គលិក និងអ្នកបើកបរ ដើម្បីពង្រឹងចំណងរវាងក្រុមហ៊ុនឌីជីថលទាំងពីរ។ កិច្ចសហការនេះបានឆ្លុះបញ្ចាំងពីការរួបរួមគ្នាកសាងប្រព័ន្ធអេកូឡូស៊ីឌីជីថលកម្ពុជាឱ្យកាន់តែរឹងមាំ ដើម្បីធានាថាអ្នកប្រើប្រាស់អាចទទួលបានអត្ថប្រយោជន៍ផ្សេងៗជាច្រើន ព្រមទាំងសេវាកម្មឌីជីថលដែលមានភាពងាយស្រួល និងអាចទុកចិត្តបាន។

អំពីក្រុមហ៊ុនសែលកាត

ចាប់ដំណើរការក្នុងឆ្នាំ 1997 ក្រុមហ៊ុនសែលកាតគឺជាប្រតិបត្តិករក្នុងស្រុកដែលបម្រើសេវាកម្មទូរស័ព្ទជូនអតិថិជននៅប្រទេសកម្ពុជា។ ក្រុមហ៊ុនសែលកាតគឺជាក្រុមហ៊ុនទូរស័ព្ទចល័តដ៏ធំមួយក្នុងប្រទេសកម្ពុជាដែលមានអតិថិជនជាង 4 លាននាក់ ដែលមានសេវាគ្របដណ្តប់ទូទាំងប្រទេស និងមានបណ្តាញចែកចាយដ៏ធំទូលាយ។ ក្រុមហ៊ុននៅតែរក្សាជំហរនៅក្នុងទីផ្សារក្នុងការផ្តល់នូវសេវាទូរគមនាគមន៍ប្រកបដោយភាពច្នៃប្រឌិតខ្ពស់ និងនៅតែបន្តពង្រីកបណ្តាញសេវាគ្របដណ្តប់ ដោយប្រសិទ្ធភាពបំផុត។

អំពី WOWNOW

WOWNOW គឺជាកម្មវិធីផ្តល់សេវាកម្មដំបូងគេដែលមានមុខងារដ៏សម្បូរបែបនៅក្នុងប្រទេសកម្ពុជា។ សេវាកម្មទាំងអស់នោះមានដូចជាកម៉្មង់អាហារ សេវាកម្ម​មធ្យោបាយធ្វើដំណើរ ទំនិញអនឡាញ សេវាកម្មទូទាត់ប្រាក់ និងសេវាកម្មកក់កន្លែង។ លើសពីនេះទៅទៀត ក៏មាននូវសេវាកម្មផ្សេងៗបន្ថែមទៀតដូចជាបញ្ចូលទឹកប្រាក់ក្នុងហ្គេមតាមអេប សេវាកម្មទេសចរណ៍ និងបញ្ចូលកាតទូរស័ព្ទផងដែរ។ បច្ចុប្បន្នមានដៃគូសហការដែលជាហាងទំនិញ និងអាហារជាង 3 ម៉ឺនហាង​ និងអ្នកបើកបរជាច្រើនដែលកំពុងបម្រើការ ដើម្បីផ្ដល់សេវាកម្មទៅកាន់អតិថិជនក្នុងប្រទេសកម្ពុជាទូទាំងប្រទេស។ ក្រុមហ៊ុន WOWNOW បានពង្រីក និងបម្រើសេវាកម្មនៅក្នុង 7 ខេត្តក្រុងនៃប្រទេសកម្ពុជា ហើយបានប្តេជ្ញាចិត្តក្នុងការប្រើប្រាស់គំរូសម្ព័ន្ធឌីជីថលឈានមុខគេ ដើម្បីកែប្រែរចនាបថជីវិតឲ្យកាន់តែងាយស្រួលទៅកាន់ទីផ្សារនៃប្រទេសផ្សេងៗក្នុងអាស៊ីអាគ្នេយ៍ផងដែរ។ សូមសាកល្បងទទួលយកអត្ថប្រយោជន៍ពីជីវិតក្នុងសម័យអនឡាញ អ្វីៗគ្រប់យ៉ាងគឺស្ថិតក្នុង WOWNOW SUPER APP។

Strengthened network, core IT upgrades, and rising consumer trust position cellcard for continued acceleration

CAMGSM PLC., commercially known as cellcard, Cambodia’s homegrown digital telecommunications provider, has announced its first quarter 2025 results, marking a clear upward trend in subscriber growth. This growth is a direct result of strong operational fundamentals, rising consumer confidence, and the accelerating momentum of cellcard’s ongoing digital transformation. Together, these pillars reaffirm cellcard’s firm commitment to delivering sustainable value and growth over the long term.

The company recorded a 3% increase in subscriber base, outperforming both Q4 and Q1 of the previous year — a strong reflection of growing consumer trust in the cellcard brand and services. To support this growth, cellcard continued to make substantial investments in infrastructure, including nationwide network expansion, modernization of core IT systems, and upgrades to customer engagement platforms.

“In 2025, we remain focused on delivering real value for customers, accelerating innovation, and strengthening every layer of operational execution,” said Simon Perkins, CEO of the Digital, Communications & Technology (DCT) Division of the Royal Group. “These Q1 results reflect cellcard’s commitment to building a future-proof business model while continuing to serve as a catalyst for Cambodia’s digital advancement.”

To strengthen long-term customer security and performance, cellcard tightened firewall protocols and upgraded to direct global connections, resulting in a temporary dip in A2P revenue. This move positions cellcard as a trusted partner of global players like Google and Meta, further reinforcing its leadership in customer safety and digital service excellence.

Additionally, comparative year-on-year figures were impacted by one-time financial restatements in 2024, including the recognition of previously settled obligations and merit payments, in full compliance with international accounting standards. These adjustments have created a clear, transparent financial baseline for future growth. With this foundation in place, cellcard anticipates a strong rebound in Q2 and beyond.

The company’s 2025 strategic roadmap includes the rollout of 500 new network sites, continued core IT systems modernization, and end-to-end process digitalization — all aimed at enhancing customer experience, improving operational efficiency, and diversifying revenue streams.

In February, cellcard reaffirmed its “Customer First” commitment by launching its newly reimagined Customer Experience Center at its Phnom Penh headquarters — designed as a flagship hub for omni-channel support and a digital-first service environment.

Throughout Q1, cellcard strengthened partnerships with the Cambodian Government, serving as a key participant at the inaugural EdTech Summit 2025 and as Strategic ICT Partner at the Cambodia-ASEAN Business Summit, reaffirming its commitment to digital development and regional collaboration.

In a landmark move for Cambodia’s esports industry, cellcard announced a three-year strategic partnership with MOONTON Games, publisher of Mobile Legends: Bang Bang (MLBB). This partnership empowers Cambodian gamers to train, compete, and thrive on the international stage.

Since its inception in 1996, CAMGSM has invested over $5.2 billion in Cambodia’s ICT infrastructure, including $980 million in capital expenditure and $660 million in regulatory contributions. Looking ahead, cellcard will continue to scale its digital capabilities, pursue new strategic growth opportunities, and drive sustainability initiatives aligned with national and regional priorities.

“We are confident in our strategy, in our teams, and in the strength of our brand,” added Perkins. “The leading indicators are clear — we are entering Q2 with strong momentum and a solid platform to deliver long-term value for shareholders, customers, and the country.”

The full report is available at the Cambodia Stock Exchange website: http://csx.com.kh/

For more information, please email: investor_relations@cellcard.com.kh

Phnom Penh, Cambodia, 10^th May 2025 — cellcard, the digital telecommunications provider, announced an exclusive partnership with Feng Shui Center (Cambodia)- App My Destiny, under direct managed by renowned Feng Shui Master Oknha Long Naly, a President of the Company. The momentous occasion was marked by an official MoU signing ceremony held at the iconic cellcard Customer Experience Center Royal Railway, enabling mass scientific Feng Shui personalization via digital technology.

In an increasingly digitized Cambodia, cellcard recognizes the transformative power of Artificial Intelligence and its potential in enhancing accessibility via cellcard’s network. While many aspects of life can be digitized and even automated, cellcard firmly believes that the essence of Feng Shui remains intrinsically human and irreplaceable.

This is where Feng Shui Master Oknha Long Naly and her newly launched My Destiny App play an important role. Recognizing that today's VUCA (Volatile, Uncertain, Complex, Ambiguous) world presents unique challenges, particularly for the period Yuk9, cellcard and Oknha Long Naly strategically partner to offer accurately selected numbers with scientifically fengshui formula that offer balance, harmony, and positive energy for life, along with the Yuk9 Pack, which comes with weekly/monthly pack options with extra access to My Destiny App.

“We are leveraging the power of cellcard’s network to make mass personalized Feng Shui accessible to all. Our exclusive partnership with Feng Shui Center allows us to transcend traditional boundaries, offering a truly unique product that seamlessly integrates the power of technology with the profound wisdom of Feng Shui. The Yuk9 SIM and Yuk9 Pack are designed to empower cellcard users with data accessibility to Feng Shui principles,” says Mr. Kok Leong Yap (KL), Division Deputy CEO of cellcard | ezecom.

Mr. Kok Leong Yap (KL) further emphasized that Yuk9 SIM card numbers are manually handpicked by Master Naly, and Yuk9 Pack offers weekly ($3.8/week for 12GB data, 120 on-net calls and 120 on-net SMS) and monthly ($8.8/month for 38GB data, 380 on-net calls and 380 on-net SMS), both options with extra access to My Destiny App.

Oknha Long Naly shared her excitement on the collaboration: "I am delighted to embark on this transformative partnership with cellcard. Together, we are poised to bring the empowering principles of mass personalized, trusted Scientific Feng Shui to a wider digital audience. Sim Yuk9 has been thoughtfully curated to incorporate auspicious scientific feng shui formulas and astronomy, which already existed in the My Destiny app, delivering invaluable insights for individuals navigating the complexities of modern life. In collaboration with cellcard, we empower individuals to proactively shape their destiny, fostering greater harmony and well-being in their daily lives for every period."

cellcard and Oknha Long Naly invite everyone to experience this scientific Feng Shui mass personalization via cellcard's network. cellcard Yuk9 SIM cards are now available at all cellcard Customer Experience Centers, and customers can check the Scientific Feng Shui number availability on cellcard.com.kh.

For more information about Yuk9 SIM and Yuk9 Pack, visit our official cellcard Facebook page, download the cellcard app or head to your nearest cellcard Customer Experience Center.

About CAMGSM PLC. (cellcard) 

Launched in 1997, cellcard is Cambodia's homegrown operator. Considered one of the biggest telecommunication companies in Cambodia, cellcard services over four million customers with nationwide coverage and an expansive reseller and distribution network. While maintaining an unwavering commitment to remain relevant in the market and provide exceptional telecommunication services and experience daily, cellcard continuously expands and optimizes its telecommunications network.

About Feng Shui Center (Cambodia) and App My Destiny

Feng Shui, Feng Shui Center (Cambodia) Co,. Ltd. initiated by Okhna Master Naly Long in 2020. As a result, the company has successfully reaped its fruitful outcome by adopting the Strategic and Scientific Feng Shui mobile application called App My Destiny វាសនាខ្ញុំ which is able to go align with and fits into this new digital era by assisting either local people or at overseas regarding the Bazi's reading (date of birth's reading).

The capability to read people's Bazi (date of birth) enables App My Destiny - វាសនាខ្ញុំ to precisely pinpoint the events we have encountered in the past and make predictions about the present and the future. Moreover, it also addresses the good and bad directions daily, which alerts us to be well-prepared for what is going to happen. Remarkably, there are plenty of formulas that have been added, either Bazi or other significant Feng Shui knowledge. Besides that, we are on-going to upgrade it to the highest possible level by incorporating further essential formulas aimed at ensuring it can potentially favor the needs of the users.

The usage is quite obvious and straightforward; we simply enter our date and time of birth into the App My Destiny - វាសនាខ្ញុំ and consequently obtain the necessary details related to our zodiac signs along with the remedies.