Phnom Penh: On the morning of December 5, 2025, there was an official announcement of the 5Gx mobile service, which is scheduled to begin operations in January 2026, during the opening ceremony of the Digital Government Forum 2025 and the Digital Technology Exhibition under the theme “Accelerating the Digital Future: Governance, Growth, and Global Partnership,” presided over by H.E. Vongsey Vissoth, Deputy Prime Minister and Minister in charge of the Office of the Council of Ministers, representing Samdech Moha Borvor Thipadei Hun Manet, Prime Minister of the Kingdom of Cambodia.

The 5Gx network will transform Cambodia’s digital infrastructure by providing faster internet compared to the 4G network. 5Gx network is designed for the Cambodian people, offering users a completely new era of connectivity experiences—from work, education, business, and entertainment to everyday.

cellcard, a local digital telecommunications company providing extensive mobile services in Cambodia, has launched the trial testing of the 5Gx network at its booth to prepare for offering Cambodian people a new era of innovation and enhanced digital connectivity in Cambodia.

Neak Oknha Kith Meng, Chairman and CEO of Royal Group of Companies, joined government leaders and other telecommunications companies in launching the 5Gx network and stated: “As a Cambodian company, cellcard is firmly committed and ensures that Cambodian people will enjoy seamless access to modern communication technology that meets global standards. The launch of the 5Gx network is not only the next step in advancing technology for Cambodia, but this new milestone represents our commitment to achieving a shared vision of bringing true digital independence to the country.”

The rollout of the 5Gx network will be carried out gradually in Phnom Penh, Takhmao City, and several key provinces first, with plans to expand coverage to other provinces as network infrastructure continues to develop. This expansion of the 5Gx network to multiple areas will further strengthen Cambodia’s potential for digital innovation, taking it to a more prominent level.

Mr. Yap Kok Leong, CEO of cellcard, further stated “With the 5Gx network, Cambodian people will be able to work, study, conduct business, and use various services faster and more efficiently than ever before. This development will drive our nation toward a new era of digital transformation.”

About cellcard
Founded in 1997, cellcard is a local operator serving mobile services to customers across Cambodia. Today, cellcard has more than 4 million customers and remains committed to providing the seamless digital connectivity and user experience. With the next step—the new digital era of 5Gx network—cellcard will deliver faster and more reliable connections for the Cambodian people.
 

ភ្នំពេញ៖ ក្រុមហ៊ុនសែលកាត ដែលជាក្រុមហ៊ុនទូរគមនាគមន៍ឌីជីថលក្នុងស្រុកផ្ដល់ជូនសេវាកម្មទូរស័ព្ទចល័តដ៏ធំទូលាយនៅកម្ពុជា និង WOWNOW ដែលជាកម្មវិធីទូរស័ព្ទកំពុងរីកចម្រើនយ៉ាងឆាប់រហ័សផ្ដល់ជូនសេវាកម្មកម៉្មង់អាហារ ទំនិញអនឡាញ សេវាកម្មទូទាត់ប្រាក់ សេវាកម្មកក់កន្លែង និងសេវាកម្មជាច្រើនទៀត បានប្រកាសពីដៃគូយុទ្ធសាស្ត្រក្រោមប្រធានបទ “កាន់តែប្រសើរជាមួយគ្នា - Better Together” ក្នុងគោលបំណងផ្ដល់ជូនសេវាកម្មឌីជីថលដ៏សម្បូរបែបជូនដល់អតិថិជន និងភ្ញៀវទេសចរទូទាំងប្រទេសកម្ពុជា។

កិច្ចសហការនេះនឹងជួយសម្រួលដល់ភ្ញៀវទេសចរអន្តរជាតិសម្រាប់ការមកទស្សនានៅប្រទេសកម្ពុជាជាមួយនឹងការប្រើប្រាស់សេវាកម្មផ្សេងៗបែបឌីជីថល។ ក្រុមហ៊ុនសែលកាត និង WOWNOW ប្តេជ្ញាផ្ដល់ជូនភ្ញៀវទេសចរទាំងអស់នូវទំនាក់ទំនង និងសេវាកម្មឌីជីថលផ្សេងៗដោយគ្មានភាពរអាក់រអួល ចាប់តាំងពីឈានជើងចូលប្រទេសកម្ពុជាភ្លាមៗ។

បន្ថែមពីនេះ ភាពជាដៃគូក្រោមប្រធានបទ “Better Together” មិនត្រឹមតែផ្ដល់ជូនអត្ថប្រយោជន៍ទៅកាន់អតិថិជន និងភ្ញៀវទេសចរប៉ុណ្ណោះទេ ក្រុមហ៊ុនសែលកាត និង WOWNOW ក៏បានបង្កើតអត្ថប្រយោជន៍ផ្សេងៗជូនដល់បុគ្គលិក និងអ្នកបើកបរ ដើម្បីពង្រឹងចំណងរវាងក្រុមហ៊ុនឌីជីថលទាំងពីរ។ កិច្ចសហការនេះបានឆ្លុះបញ្ចាំងពីការរួបរួមគ្នាកសាងប្រព័ន្ធអេកូឡូស៊ីឌីជីថលកម្ពុជាឱ្យកាន់តែរឹងមាំ ដើម្បីធានាថាអ្នកប្រើប្រាស់អាចទទួលបានអត្ថប្រយោជន៍ផ្សេងៗជាច្រើន ព្រមទាំងសេវាកម្មឌីជីថលដែលមានភាពងាយស្រួល និងអាចទុកចិត្តបាន។

អំពីក្រុមហ៊ុនសែលកាត

ចាប់ដំណើរការក្នុងឆ្នាំ 1997 ក្រុមហ៊ុនសែលកាតគឺជាប្រតិបត្តិករក្នុងស្រុកដែលបម្រើសេវាកម្មទូរស័ព្ទជូនអតិថិជននៅប្រទេសកម្ពុជា។ ក្រុមហ៊ុនសែលកាតគឺជាក្រុមហ៊ុនទូរស័ព្ទចល័តដ៏ធំមួយក្នុងប្រទេសកម្ពុជាដែលមានអតិថិជនជាង 4 លាននាក់ ដែលមានសេវាគ្របដណ្តប់ទូទាំងប្រទេស និងមានបណ្តាញចែកចាយដ៏ធំទូលាយ។ ក្រុមហ៊ុននៅតែរក្សាជំហរនៅក្នុងទីផ្សារក្នុងការផ្តល់នូវសេវាទូរគមនាគមន៍ប្រកបដោយភាពច្នៃប្រឌិតខ្ពស់ និងនៅតែបន្តពង្រីកបណ្តាញសេវាគ្របដណ្តប់ ដោយប្រសិទ្ធភាពបំផុត។

អំពី WOWNOW

WOWNOW គឺជាកម្មវិធីផ្តល់សេវាកម្មដំបូងគេដែលមានមុខងារដ៏សម្បូរបែបនៅក្នុងប្រទេសកម្ពុជា។ សេវាកម្មទាំងអស់នោះមានដូចជា កម៉្មង់អាហារ សេវាកម្ម​មធ្យោបាយធ្វើដំណើរ ទំនិញអនឡាញ សេវាកម្មទូទាត់ប្រាក់ និងសេវាកម្មកក់កន្លែង។ លើសពីនេះទៅទៀត ក៏មាននូវសេវាកម្មផ្សេងៗបន្ថែមទៀតដូចជាបញ្ចូលទឹកប្រាក់ក្នុងហ្គេមតាមអេប សេវាកម្មទេសចរណ៏ និងបញ្ចូលកាតទូរស័ព្ទផងដែរ។ បច្ចុប្បន្នមានដៃគូរសហការណ៍ដែលជាហាងទំនិញនិងអាហារជាង ៣ម៉ឺនហាង​ និងអ្នកបើកបរជាច្រើនដែលកំពុងបម្រើការដើម្បីផ្ដល់សេវាកម្មទៅកាន់អតិថិជនក្នុងប្រទេសកម្ពុជាទូទាំងប្រទេស។ ក្រុមហ៊ុន WOWNOW បានពង្រីកនិងបម្រើសេវាកម្មនៅក្នុង៧ខេត្តក្រុងនៃប្រទេសកម្ពុជា ហើយបានប្តេជ្ញាចិត្តក្នុងការប្រើប្រាស់គំរូសម្ព័ន្ធឌីជីថលឈានមុខគេ ដើម្បីកែប្រែរចនាបថជីវិតឲ្យកាន់តែងាយស្រួល ទៅកាន់ទីផ្សារនៃប្រទេសផ្សេងៗក្នុងអាស៊ីអាគ្នេយ៍ផងដែរ។ សូមសាកល្បងទទួលយកអត្ថប្រយោជន៍ពីជីវិតក្នុងសម័យអនឡាញ, អ្វីៗគ្រប់យ៉ាងគឺស្ថិតក្នុង WOWNOW SUPER APP។

Strengthened network, core IT upgrades, and rising consumer trust position cellcard for continued acceleration

CAMGSM PLC., commercially known as cellcard, Cambodia’s homegrown digital telecommunications provider, has announced its first quarter 2025 results, marking a clear upward trend in subscriber growth. This growth is a direct result of strong operational fundamentals, rising consumer confidence, and the accelerating momentum of cellcard’s ongoing digital transformation. Together, these pillars reaffirm cellcard’s firm commitment to delivering sustainable value and growth over the long term.

The company recorded a 3% increase in subscriber base, outperforming both Q4 and Q1 of the previous year — a strong reflection of growing consumer trust in the cellcard brand and services. To support this growth, cellcard continued to make substantial investments in infrastructure, including nationwide network expansion, modernization of core IT systems, and upgrades to customer engagement platforms.

“In 2025, we remain focused on delivering real value for customers, accelerating innovation, and strengthening every layer of operational execution,” said Simon Perkins, CEO of the Digital, Communications & Technology (DCT) Division of the Royal Group. “These Q1 results reflect cellcard’s commitment to building a future-proof business model while continuing to serve as a catalyst for Cambodia’s digital advancement.”

To strengthen long-term customer security and performance, cellcard tightened firewall protocols and upgraded to direct global connections, resulting in a temporary dip in A2P revenue. This move positions cellcard as a trusted partner of global players like Google and Meta, further reinforcing its leadership in customer safety and digital service excellence.

Additionally, comparative year-on-year figures were impacted by one-time financial restatements in 2024, including the recognition of previously settled obligations and merit payments, in full compliance with international accounting standards. These adjustments have created a clear, transparent financial baseline for future growth. With this foundation in place, cellcard anticipates a strong rebound in Q2 and beyond.

The company’s 2025 strategic roadmap includes the rollout of 500 new network sites, continued core IT systems modernization, and end-to-end process digitalization — all aimed at enhancing customer experience, improving operational efficiency, and diversifying revenue streams.

In February, cellcard reaffirmed its “Customer First” commitment by launching its newly reimagined Customer Experience Center at its Phnom Penh headquarters — designed as a flagship hub for omni-channel support and a digital-first service environment.

Throughout Q1, cellcard strengthened partnerships with the Cambodian Government, serving as a key participant at the inaugural EdTech Summit 2025 and as Strategic ICT Partner at the Cambodia-ASEAN Business Summit, reaffirming its commitment to digital development and regional collaboration.

In a landmark move for Cambodia’s esports industry, cellcard announced a three-year strategic partnership with MOONTON Games, publisher of Mobile Legends: Bang Bang (MLBB). This partnership empowers Cambodian gamers to train, compete, and thrive on the international stage.

Since its inception in 1996, CAMGSM has invested over $5.2 billion in Cambodia’s ICT infrastructure, including $980 million in capital expenditure and $660 million in regulatory contributions. Looking ahead, cellcard will continue to scale its digital capabilities, pursue new strategic growth opportunities, and drive sustainability initiatives aligned with national and regional priorities.

“We are confident in our strategy, in our teams, and in the strength of our brand,” added Perkins. “The leading indicators are clear — we are entering Q2 with strong momentum and a solid platform to deliver long-term value for shareholders, customers, and the country.”

The full report is available at the Cambodia Stock Exchange website: http://csx.com.kh/

For more information, please email: investor_relations@cellcard.com.kh

Phnom Penh, Cambodia, 10^th May 2025 — cellcard, the digital telecommunications provider, announced an exclusive partnership with Feng Shui Center (Cambodia)- App My Destiny, under direct managed by renowned Feng Shui Master Oknha Long Naly, a President of the Company. The momentous occasion was marked by an official MoU signing ceremony held at the iconic cellcard Customer Experience Center Royal Railway, enabling mass scientific Feng Shui personalization via digital technology.

In an increasingly digitized Cambodia, cellcard recognizes the transformative power of Artificial Intelligence and its potential in enhancing accessibility via cellcard’s network. While many aspects of life can be digitized and even automated, cellcard firmly believes that the essence of Feng Shui remains intrinsically human and irreplaceable.

This is where Feng Shui Master Oknha Long Naly and her newly launched My Destiny App play an important role. Recognizing that today's VUCA (Volatile, Uncertain, Complex, Ambiguous) world presents unique challenges, particularly for the period Yuk9, cellcard and Oknha Long Naly strategically partner to offer accurately selected numbers with scientifically fengshui formula that offer balance, harmony, and positive energy for life, along with the Yuk9 Pack, which comes with weekly/monthly pack options with extra access to My Destiny App.

“We are leveraging the power of cellcard’s network to make mass personalized Feng Shui accessible to all. Our exclusive partnership with Feng Shui Center allows us to transcend traditional boundaries, offering a truly unique product that seamlessly integrates the power of technology with the profound wisdom of Feng Shui. The Yuk9 SIM and Yuk9 Pack are designed to empower cellcard users with data accessibility to Feng Shui principles,” says Mr. Kok Leong Yap (KL), Division Deputy CEO of cellcard | ezecom.

Mr. Kok Leong Yap (KL) further emphasized that Yuk9 SIM card numbers are manually handpicked by Master Naly, and Yuk9 Pack offers weekly ($3.8/week for 12GB data, 120 on-net calls and 120 on-net SMS) and monthly ($8.8/month for 38GB data, 380 on-net calls and 380 on-net SMS), both options with extra access to My Destiny App.

Oknha Long Naly shared her excitement on the collaboration: "I am delighted to embark on this transformative partnership with cellcard. Together, we are poised to bring the empowering principles of mass personalized, trusted Scientific Feng Shui to a wider digital audience. Sim Yuk9 has been thoughtfully curated to incorporate auspicious scientific feng shui formulas and astronomy, which already existed in the My Destiny app, delivering invaluable insights for individuals navigating the complexities of modern life. In collaboration with cellcard, we empower individuals to proactively shape their destiny, fostering greater harmony and well-being in their daily lives for every period."

cellcard and Oknha Long Naly invite everyone to experience this scientific Feng Shui mass personalization via cellcard's network. cellcard Yuk9 SIM cards are now available at all cellcard Customer Experience Centers, and customers can check the Scientific Feng Shui number availability on cellcard.com.kh.

For more information about Yuk9 SIM and Yuk9 Pack, visit our official cellcard Facebook page, download the cellcard app or head to your nearest cellcard Customer Experience Center.

About CAMGSM PLC. (cellcard) 

Launched in 1997, cellcard is Cambodia's homegrown operator. Considered one of the biggest telecommunication companies in Cambodia, cellcard services over four million customers with nationwide coverage and an expansive reseller and distribution network. While maintaining an unwavering commitment to remain relevant in the market and provide exceptional telecommunication services and experience daily, cellcard continuously expands and optimizes its telecommunications network.

About Feng Shui Center (Cambodia) and App My Destiny

Feng Shui, Feng Shui Center (Cambodia) Co,. Ltd. initiated by Okhna Master Naly Long in 2020. As a result, the company has successfully reaped its fruitful outcome by adopting the Strategic and Scientific Feng Shui mobile application called App My Destiny វាសនាខ្ញុំ which is able to go align with and fits into this new digital era by assisting either local people or at overseas regarding the Bazi's reading (date of birth's reading).

The capability to read people's Bazi (date of birth) enables App My Destiny - វាសនាខ្ញុំ to precisely pinpoint the events we have encountered in the past and make predictions about the present and the future. Moreover, it also addresses the good and bad directions daily, which alerts us to be well-prepared for what is going to happen. Remarkably, there are plenty of formulas that have been added, either Bazi or other significant Feng Shui knowledge. Besides that, we are on-going to upgrade it to the highest possible level by incorporating further essential formulas aimed at ensuring it can potentially favor the needs of the users.

The usage is quite obvious and straightforward; we simply enter our date and time of birth into the App My Destiny - វាសនាខ្ញុំ and consequently obtain the necessary details related to our zodiac signs along with the remedies.

Phnom Penh, Cambodia – [April 29, 2025] – Demonstrating a powerful commitment to national digital security, cellcard | ezecom, Cambodia’s homegrown digital telecommunications provider, has announced a strategic alliance with Nexusguard, a global leader in DDoS mitigation. This impactful partnership will deliver robust, enterprise-grade Distributed Denial of Service (DDoS) protection services to critical sectors across Cambodia, including financial institutions and government agencies.

In an era of escalating and increasingly sophisticated cyber threats, Cambodian organizations stand as prime targets for malicious DDoS attacks designed to disrupt vital online services. Recognizing this urgent need, cellcard | ezecom is leveraging its extensive local infrastructure and reach to integrate Nexusguard's world-renowned cyber threat mitigation expertise. This synergy ensures comprehensive, end-to-end protection meticulously tailored to the unique demands of Cambodia's burgeoning digital ecosystem.

Underscoring the significance of this collaboration and the broader cybersecurity landscape, cellcard | ezecom proudly supported a pivotal event on April 29, 2025, at Morgan Tower in Phnom Penh. This crucial gathering convened over 150 key stakeholders, including influential government officials, leading tech corporations, and both international and national cybersecurity luminaries. The forum fosters a vital dialogue on the future of cybersecurity in Cambodia, exploring collaborative strategies across diverse sectors to fortify national digital defences and cultivate a secure digital environment for the nation.

This strategic collaboration empowers Cambodian banks, telecommunications providers, enterprises, and public institutions with access to a fully managed, multi-layered DDoS protection platform. This comprehensive solution provides unwavering defense across all potential entry points – from the network layer to DNS, websites, and applications – backed by round-the-clock monitoring, automatic threat detection, rapid response capabilities, and stringent Service Level Agreements (SLAs).

“This partnership powerfully underscores our unwavering commitment to innovation and the digital resilience of our nation,” affirmed Mr. Chea Tola, Chief Enterprise Segment Officer at cellcard | ezecom. “By seamlessly integrating Nexusguard's proven, cutting-edge technologies into our service portfolio, we are empowering our customers with an unprecedented level of protection and the invaluable peace of mind that accompanies it.”

“Cyber threats are rapidly evolving throughout the Southeast Asian region,” stated Andy Ng, CEO of Nexusguard. “Our paramount goal is to equip Cambodian organizations with the resilience afforded by world-class DDoS protection. This strategic collaboration with cellcard | ezecom represents a pivotal step in strengthening Cambodia’s cybersecurity infrastructure and significantly expanding Nexusguard’s presence in Southeast Asia, a region where robust digital defense is now more critical than ever.”

The launch of these advanced DDoS protection services seamlessly aligns with Cambodia’s ambitious digital transformation agenda and its increasing national focus on cybersecurity preparedness. Furthermore, it mirrors a broader regional imperative for robust public-private collaboration in effectively defending against large-scale cyber incidents.

For Enquiries regarding the cellcard | ezecom & Nexusguard’s DDoS protection solution, please contact: cellcard Business Solutions.
Tel: +855 12 999 712
Email: business@cellcard.com.kh

About CAMGSM PLC. (cellcard)
Launched in 1997, cellcard is Cambodia's homegrown mobile network operator. Serving over four million customers through nationwide coverage and an extensive dealer network, cellcard remains steadfast in its mission to provide cutting-edge telecommunication experiences while continuously expanding and optimizing its network.

About Nexusguard
Founded in 2008, Nexusguard is a trusted provider of DDoS protection solutions, dedicated to safeguarding networks, web applications, and DNS for enterprises and Communications Service Providers (CSPs). Leveraging proprietary Bastions DDoS defense technology and 50+ DDoS scrubbing centers, Nexusguard secures over 50,000 ASNs and partners with 100+ CSPs worldwide. By enabling CSPs to deliver DDoS-protection-as-a-service, Nexusguard helps businesses focus on their priorities while ensuring critical infrastructure remains secure. For more information, visit www.nexusguard.com.

Phnom Penh, Cambodia [April 4, 2025]—CAMGSM PLC., commercially known as cellcard, Cambodia's homegrown telecommunications provider, released its 2024 Annual Report, detailing key achievements and outlining its strategic vision for 2025.

The report highlights a year of steady growth and strategic expansion, reflecting cellcard's commitment to enhancing Cambodia's digital infrastructure. In 2024, cellcard witnessed positive financial performance, with total assets increasing to 2,654.962 billion riels, a 4% rise from 2,560.996 billion riels in 2023. Total equity also saw an 9% increase, reaching 1,197.881 billion riels, up from 1,103.458 billion riels in the previous year.

cellcard's strategic initiatives in 2024 included obtaining the OTT Technology License and launching cellcard Home Wi-Fi, expanding its digital service offerings. The company also focused on enhancing network coverage and user experience with site upgrades and optimization and new site rollout nationwide.

Recognizing its commitment to customer value and financial performance, cellcard was awarded the Frost & Sullivan Mobile Services Customer Value Leadership Award and acknowledged as CSX’s Most Profitable Stock. Infrastructure development remained a core focus, with the installation of over 100km of fiber-optic infrastructure, network modernization efforts, and the achievement of over 70% completion of the 3G sunset project.

Looking ahead to 2025, cellcard has outlined an ambitious expansion and modernization plan that includes deploying new sites to meet Cambodia's growing digital demands.

"As Cambodia's digital needs evolve, cellcard remains dedicated to providing reliable and future-ready telecommunications solutions," stated Simon Perkins, CEO of cellcard. "Our 2025 expansion plan demonstrates our ongoing commitment to ensuring that all Cambodians have access to high-quality connectivity, supporting the nation's digital transformation."

The full report is available at the Cambodia Stock Exchange website: http://csx.com.kh/

For more information, please email: investor_relations@cellcard.com.kh

cellcard was proud to be the Exclusive Platinum Annual Sponsor of the International Business Chamber of Cambodia (IBC) and a co-host of “Cyber Risks & Resilience: Safeguarding Cambodia’s Future,” bringing together public and private sector leaders to address the growing threat of cybercrime and explore collaborative solutions for national digital protection. The event was held on Thursday, 27th March 2025, at Rosewood Phnom Penh.

The event featured keynote presentations from Mr. Kim Ann, Deputy Director of the Department of ICT Security at the Ministry of Post and Telecommunications (MPTC), and Mr. Simon Perkins, ICT Division CEO at cellcard (CamGSM). Together, we outlined both regulatory frameworks and enterprise-level strategies to protect Cambodia’s digital infrastructure, businesses, and consumers.

cellcard Targets Business Risks with Practical, Scalable Solutions

In his presentation titled “How Telcos Help Fight Against Scammers”, Mr. Simon Perkins detailed a range of digital threats increasingly targeting Cambodia’s enterprise landscape, including fake base transceiver stations (BTS) popular social messenger account hijackings, AI-powered phishing attacks, and deepfake voice manipulation.

Mr. Simon emphasized that as cyber risks grow more sophisticated, so must business responses. “The private sector cannot afford to be reactive anymore. Our solutions are built to detect, prevent, and mitigate attacks before they disrupt business operations,” he said.

To support business customers, cellcard now offers a comprehensive cybersecurity suite including:

• DDoS Protection: Local and global mitigation via low-latency scrubbing centers in Phnom Penh along with global scrubbing network.
• Network & Endpoint Security: Tailored firewall systems, traffic segmentation, and AI-powered monitoring to ensure safe and efficient operations.
• Scam & Fraud Detection: AI adoption to detect zero-day vulnerabilities, prevent unauthorized account access, and identify suspicious activity in real-time.
• Business Continuity Infrastructure: Certified data center services and redundant networking to reduce downtime and support disaster recovery planning.
• Staff Training & Awareness Programs: Internal education modules for teams to identify phishing attempts, malware, and impersonation attacks.

cellcard also highlighted its recent participation in the GSMA Open Gateway initiative, enhancing mobile security and digital ID authentication—key pillars for Cambodia’s growing fintech, e-commerce, and SME sectors.

“We are empowering businesses of all sizes to strengthen their digital foundations—whether through infrastructure upgrades, data protection or mobile-based security,” Simon added.

MPTC Reinforces National and Regional Cybersecurity Collaboration

The event also spotlighted Cambodia’s regulatory and regional cybersecurity efforts, with Mr. Kim Ann of the Ministry of Post and Telecommunications presenting the “ASEAN Cybersecurity Landscape.”

He noted that the average cost of a data breach in ASEAN rose to 3.23 million USD in 2024, with financial services and industrial sectors being prime targets. Common attack vectors included phishing, business email compromise, and zero-day exploits.

In response, the Ministry and ASEAN region has advanced several national and regional initiatives, including:

• CAMCERT (Computer Emergency Response Team): Handling cybersecurity incidents nationwide.
• Digital Security Committee: Coordinating inter-ministerial response to digital threats, with units across MPTC, the Ministry of Interior, Ministry of National Defense, and Ministry of Foreign Affairs.
• ASEAN Frameworks: Supporting harmonized standards through the ASEAN Data Management Framework, AI Governance Guidelines, and the Anti-Online Scam Working Group (WG-AS).

“These partnerships are not only building our defensive capabilities, but ensuring Cambodia’s digital economy can integrate securely with regional and global systems,” Kim said.

A Clear Call for Public-Private Collaboration

The IBC-hosted seminar reinforced the urgency for collaboration between the private sector, telecommunications providers, and regulators. cellcard’s role in supporting digital resilience—from core infrastructure to frontline employee awareness—complements broader national efforts to position Cambodia as a secure and competitive digital hub in Southeast Asia.

With rising threats and increased regulatory attention, Cambodian businesses are encouraged to take proactive steps in strengthening their cybersecurity posture. cellcard’s enterprise team can offer tailored solutions across sectors.

For inquiries or enterprise consultations, please contact:
📞 012 999 712
📧 business@cellcard.com.kh

Building on a foundation of esports development since 2018, cellcard continues its collaborative efforts with the Esports Federation of Cambodia (EFC), nurturing amateur and professional talent through tournaments and initiatives in partnership with industry leaders like MOONTON Games.

Driving Cambodia’s Esports Momentum, Esports is more than mere entertainment; it’s a dynamic arena for competition and a vital component of the burgeoning digital economy. With over 3.1 million mobile gamers fueling its expansion, Cambodia’s esports scene is rapidly evolving, and cellcard is a part of this evolution. 

Daniel Chew, Cambodia Head of Esports, at MOONTON Games, stated: “We share the same mission with cellcard to deliver seamless viewing and gaming experience for our gamers and community. Through our partnership with cellcard, our fans and offline spectators can enjoy perks as they watch the upcoming MPL Cambodia season, and our players can experience the pinnacle of gaming excellence.”

This partnership empowers the broader community and provides players with the necessary tools and support to excel.

Ascending Cambodia’s Esports Aspirations for SEA Games 2025, this partnership extends beyond individual players, focusing on lifting Cambodia’s overall esports capabilities. The MLBB team’s bronze victory at the 2023 SEA Games and Top 4 performance at the MLBB Southeast Asia Cup MSC 2023 (now known as MLBB Mid-Season Cup 2025 at the Esports World Championship in Riyadh) vividly demonstrated the nation’s potential. As MLBB returns as an official medal event at the 2025 SEA Games in Thailand, Cambodia’s national team is primed for further success.

Leveraging cellcard’s gaming network, minimal latency, and robust community engagement, Cambodian players will be equipped to train, compete, and achieve excellence on the international stage.

Mr. Kok Leong Yap, Chief Consumer Business Officer at cellcard, stated: “As Cambodia’s Digital Telco, cellcard is committed to providing the gaming experience and fostering a thriving esports community. This strategic partnership with MOONTON Games will elevate MLBB in Cambodia and support our national team in preparing for the 2025 SEA Games. We are proud to contribute to developing a world-class esports ecosystem.”

Ushering in a New Era of Esports Excellence, through this collaborative alliance, cellcard, and MOONTON Games are shaping the future of esports in Cambodia, driving innovation, and establishing new standards for excellence across the region.
With unparalleled connectivity and a focus on community development, cellcard is shaping the future of digital gaming.
The future is digital. The future is esports. And cellcard is empowering the journey.

About CAMGSM PLC. (cellcard)

Launched in 1997, cellcard is Cambodia’s homegrown operator. Considered one of the biggest telecommunication companies in Cambodia, cellcard services over four million customers with nationwide coverage and an expansive dealer and distribution network. While maintaining an unwavering commitment to remain relevant in the market and provide telecommunication services and experience daily, cellcard keeps continuously expanding and optimizing its telecommunication network.

About Mobile Legends: Bang Bang Professional League (MPL)

The Mobile Legends: Bang Bang Professional League (MPL) is the premier MOBA esports tournament held across seven countries (Indonesia, Cambodia, Philippines, Singapore, Malaysia, Middle East, and Brazil). Created by MLBB Esports, these leagues serve as a pathway for athletes of all diversities and backgrounds to pursue their dreams of becoming professional players and to support the esports ecosystem in every region.

About MOONTON Games

Established in 2014, MOONTON Games is a global video game company dedicated to gaming development, publication, and esports. With more than 1,600 employees worldwide, the company operates offices in Indonesia, Malaysia, Singapore, the Philippines, Latin America, and China. It has successfully launched several high-profile mobile games globally and has built long-term relationships with governments and esports organizations in more than 30 countries around the world. Mobile Legends: Bang Bang is its current star game and the leading mobile multiplayer online battle arena (MOBA) game worldwide. For more information, visit https://en.moonton.com 

3 March 2025, Barcelona: Cambodia’s Mobile Network Operators – cellcard, Metfone, and Smart Axiata – have signed a Memorandum of Understanding (MoU) at MWC25 Barcelona to collaborate on the deployment of federated CAMARA APIs, as part of the GSMA Open Gateway initiative.

This partnership aims to combat fraud, enhance identity verification, and foster a more secure and innovative digital ecosystem. Beyond developing technology and leveraging 5G network resources, the GSMA Open Gateway initiative focuses on creating a seamless ecosystem that connects enterprise developers, system integrators, and global network – delivering new value to both end customers and the businesses providing these services.

GSMA Open Gateway provides universal network Application Programmable Interfaces (APIs), giving enterprise developers direct access to operator networks and accelerating digital service innovation. CAMARA, an open-source project from the Linux Foundation in partnership with TM Forum and GSMA, standardises these APIs across networks, enabling easier and more scalable integration for businesses. Since its launch at MWC Barcelona in 2023, 72 mobile operator groups, representing 284 mobile networks and over 75% of global connections, have joined the GSMA Open Gateway initiative.

Unlocking New Opportunities Across the Digital Economy

By transforming Cambodia’s telecom networks into developer-ready platforms, the collaboration will support fintech, e-commerce, and digital services through innovative solutions. By federating these APIs across operators, businesses can deploy solutions more quickly and scale them across multiple networks, ensuring consistency and reach. This also opens the doors for countries to interwork with other global network operators.

Julian Gorman, Head of Asia Pacific at the GSMA, said: “We thank the Cambodian operators for their participation in the GSMA Open Gateway initiative and their commitment to tackling digital fraud through open network APIs. This new collaboration across the Cambodian mobile industry will help deliver better customer experiences and build digital trust for consumers and businesses, driving forward the country’s progress as a digital nation.”

“cellcard is committed to implementing Camara APIs in Cambodia, with an initial emphasis on identity verification, fraud alerts, and e-commerce. The GSMA Open Gateway Initiative provides the framework for operators in Cambodia to enable businesses and government to deploy solutions seamlessly in support of the Government’s Digital Cambodia objectives while also opening options on monetization of APIs through telcos. We look forward to working with our colleagues in Smart and Metfone on these initiatives” said Simon Perkins, CEO of cellcard.

This initiative reflects the shared commitment of Cambodia’s mobile operators to support the country’s digital transformation, reinforcing its position as a growing digital economy in Southeast Asia. The adoption of GSMA Open Gateway aligns with the country’s vision to becoming a leading digital economy in Southeast Asia and showcases the commitment of Cambodia’s MNOSs to embrace global standards.

MWC Barcelona 2025 is being held from 3-6 March at Fira Barcelona Gran Via.

About CAMGSM PLC. (cellcard)

Launched in 1997, cellcard is Cambodia’s homegrown operator. Considered one of the biggest telecommunication companies in Cambodia, cellcard services over four million customers with nationwide coverage and an expansive dealer and distribution network.

While maintaining an unwavering commitment to remain relevant in the market and provide telecommunication services and experience daily, cellcard keeps continuously expanding and optimizing its telecommunication network.

About GSMA

The GSMA is a global organization unifying the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change. Our vision is to unlock the full power of connectivity so that people, industry, and society thrive. Representing mobile operators and organizations across the mobile ecosystem and adjacent industries, the GSMA delivers for its members across three broad pillars: Connectivity for Good, Industry Services and Solutions, and Outreach. This activity includes advancing policy, tackling today’s biggest societal challenges, underpinning the technology and interoperability that make mobile work, and providing the world’s largest platform to convene the mobile ecosystem at the MWC and M360 series of events. We invite you to find out more at gsma.com.

Phnom Penh, Cambodia – [6 March 2025]—CAMGSM PLC. (cellcard), Cambodia’s homegrown telecommunications provider, proudly sponsored the landmark Cambodia-ASEAN Business Summit 2025, held at Sofitel Phnom Penh Phokeethra on March 5-6, 2025, as its strategic partner. Under the theme “Accelerating ASEAN’s Connectivity: People, Infrastructure, and Trade,” the summit convened leading business figures, policymakers, and thought leaders to chart a course for regional prosperity through enhanced connectivity, technological innovation, and inclusive growth.

The summit, a pivotal platform for fostering ASEAN economic integration, was honored by the presence of Samdech Moha Borvor Thipadei Hun Manet, Prime Minister of the Kingdom of Cambodia. In his opening address, the Prime Minister offered invaluable insights into the Royal Government of Cambodia’s commitment to supporting businesses within ASEAN and Cambodia, driving shared prosperity across the region.

Neak Oknha Kith Meng, President of the Cambodia Chamber of Commerce and Chair of the ASEAN Business Advisory Council-Cambodia played a key role in steering the summit’s discussions and fostering collaborative initiatives.

cellcard, as a Diamond Sponsor, reaffirmed its position as an ICT business partner dedicated to supporting Cambodia’s growth within regional economic integration through strategic economic collaboration and development. The company’s focus on accelerating ASEAN connectivity” was evident in its showcase of product pillars centered on:

Connectivity: Providing robust and reliable network solutions.
Systems & Security: Ensuring data protection and business resilience.
Cloud Services: Enabling scalable and efficient digital transformation.
Business Solutions: Tailoring ICT services to meet the diverse needs of MSMEs and large enterprises.
cellcard demonstrated its commitment to empowering businesses by offering complimentary Proof of Concepts (POCs), including penetration testing of its DDoS Protection Service. This initiative aims to fortify businesses against debilitating DDoS attacks, underscoring cellcard’s dedication to providing comprehensive security solutions. cellcard’s sales team shared in-depth product insights through detailed presentations, further solidifying its role as a trusted partner in digital transformation.

“cellcard is proud to be a part of driving ASEAN connectivity,” stated Mr. Kok Leong YAP​, Group Chief Digital Transformation Officer, Royal Group of Companies and​ Chief Consumer Business Officer for cellcard “We believe that by investing in robust infrastructure, innovative technology, and strategic partnerships, we can unlock the immense potential of the ASEAN region and contribute to a prosperous and interconnected future.”

The Cambodia-ASEAN Business Summit 2025 was a crucial platform for fostering dialogue and collaboration, paving the way for a more connected and prosperous ASEAN Community.