cellcard and Moonton Strengthen Partnership to Elevate Cambodia’s Esports Ecosystem

Phnom Penh, Cambodia, 3 April 2026 - cellcard, Cambodia’s digital telecommunications operator, reaffirmed and strengthened its strategic partnership with Moonton, the global developer and publisher of Mobile Legends: Bang Bang (MLBB) and franchiser of the game in Cambodia, to further accelerate the growth of the Kingdom’s esports ecosystem.

Building on a strong foundation, this collaboration reflects a shared commitment to empower Cambodia’s rapidly growing gaming community, bringing together world-class esports experiences with high-performance digital connectivity.

Speaking on the partnership, cellcard’s CEO Mr. Yap Kok Leong shared: “It’s a great pleasure for cellcard to stand alongside Moonton and eSport Federation of Cambodia as we continue this incredible journey together. Over the past year, we’ve witnessed something truly powerful, a gaming community that is stronger, more connected, and more competitive than ever before.”

As the official digital telco partner of MLBB in Cambodia, cellcard has played a key role in supporting major tournaments such as the MPL Cambodia Championship, where the country’s top esports teams and players compete on a national stage.

“Together with Moonton, we have seen history being made, teams raising the bar, new champions emerging, and a community that continues to grow in passion and scale,” Mr. Yap Kok Leong added.

At the heart of this partnership is a shared belief in the power of connectivity to unlock potential. “At cellcard, everything we do is driven by one belief, enabling a digitally connected life for all Cambodians. Today, connectivity is not just about being online; it’s about how we live, work, learn, and play every day. And gaming is an essential part of that digital life.”

Through its advanced 5G network, cellcard delivers low latency and high-speed performance designed for competitive gaming where every millisecond matters. With over 3 million MLBB players in Cambodia, more users are increasingly choosing cellcard’s 5G network as their preferred platform for a smoother, more responsive gaming experience.

But esports are more than just the players on stage; it is powered by an entire community. To support both players and fans, cellcard continues to introduce tailored offerings such as celcard AO GAMER Plan and cellcard AO MLBB Pack—an integrated experience combining data, calls, and in-game benefits. These offerings are designed not only to enhance gameplay performance, but also to enable fans to stream, engage, and stay connected to their favorite teams anytime, anywhere.

“Esports is not just a game—it is a community,” said Mr. Yap Kok Leong. “And together with Moonton, we are committed to powering that entire ecosystem—from players and teams to fans and creators.” As the partnership enters its next phase, both cellcard and Moonton share a bold ambition: to elevate Cambodia onto the regional and global esports stage.

“We want to see Cambodian teams competing—and winning—beyond our borders. More importantly, we want to help build a generation of gamers and fans who are part of a world-class esports movement.” Together, cellcard and Moonton are not just building better connections. We are building Cambodia’s place in the global gaming arena.

About cellcard
Founded in 1997, cellcard is a telecommunications operator in Cambodia, serving more than 4 million customers nationwide. Driven by its purpose of enabling a Digital Life. Connected., cellcard continues to deliver seamless, innovative connectivity experiences that empower how people live, work, learn and play. As Cambodia advances toward becoming a 5G nation, cellcard is driving the next wave of transformation bringing faster, more reliable, and future-ready connectivity to accelerate the country’s digital future.