cellcard UNVEILS REIMAGINED CUSTOMER EXPERIENCE CENTER, UNDERSCORING COMMITMENT TO CAMBODIA'S DIGITAL FUTURE

Phnom Penh, Cambodia [February 13, 2024] – cellcard, Cambodia's homegrown telecommunications provider, today unveiled its newly reimagined Customer Experience Center at its Phnom Penh Head Office, reinforcing its commitment to providing an unparalleled customer experience and driving Cambodia's digital future.

The relaunched Customer Experience Center offers a significantly enhanced customer journey. It features a modern and open layout designed for comfort and convenience. The eco-friendly design incorporates energy-efficient lighting and HVAC systems, reflecting cellcard's commitment to sustainability.

Customers can explore an expanded range of products and services, including the smartphones and tablets, as well as Home solutions. The center showcases home internet devices, routers, and mesh WiFi systems, providing hands-on experience with the technology.

A key focus of the launch is personalized customer support. Dedicated assistants can provide tailored advice on plans, devices, and digital services. Specialized device promoters offer customized support, and live product demos, including Apple training sessions, allowing customers to experience the technology firsthand.

The Customer Experience Center will also serve as a hub for community and brand engagement. Regular in-store events and workshops will focus on digital literacy, business solutions, and mobile photography, focusing on Apple-based training to start and more to follow. Exclusive partnerships with key players, including a dedicated Wing Bank branch within the center, allow cellcard customers to conduct their Wing transactions under one roof. Upcoming home brand integrations further enhance customer experience. A new in-store Coffee Hub provides a relaxed environment for customers to enjoy refreshments whilst exploring cellcard's offerings.

This relaunch is part of cellcard's broader strategy to expand its retail footprint. The company is aggressively adding new stores and counters at Wing Bank branches and Wing Master Agents, ensuring customer accessibility across Cambodia. Complementing this retail expansion is an ambitious network expansion and upgrade plan for 2025, further reinforcing cellcard's commitment to providing superior connectivity.

"The reimagined cellcard Customer Experience Center reflects our deep commitment to putting customers first," said Simon Perkins, CEO of the ICT Division of the Royal Group of Companies. "We've designed this space with the customer journey in mind, creating an environment where they can explore the technology, receive expert advice, and experience the full range of cellcard's offerings. This investment and expanding retail presence and network upgrades demonstrate our unwavering focus on providing Cambodians with the possible connectivity and digital experience."

cellcard's customer-centric approach has been recognized by Frost & Sullivan with the "2024 Cambodia's Customer Value Leadership Award." This prestigious award highlights cellcard's dedication to exceeding customer expectations and delivering exceptional value. The Frost & Sullivan Customer Value Leadership Award is presented to the company that demonstrates excellence in strategies that proactively create value for its customers, focusing on improving the return on investment customers make in its services or products.