
ABOUT CELLCARD
Connecting Cambodia for Nearly Three Decades
For nearly 30 years, cellcard has been the cornerstone of Cambodia's connectivity, driven by an unwavering commitment to customer experience and network excellence. Launched in 1997, cellcard is the nation's longest-standing and only 100% locally owned operator. We've built a legacy of delivering fast, reliable mobile services that exceed expectations.
With over four million customers, cellcard is deeply embedded in the Cambodian community. We offer comprehensive nationwide coverage and a vast dealer network. Our vision is to lead Cambodia's digital transformation as a Digital-First Telco.
A History of Innovation
cellcard, originally CamGSM Co. Ltd. (Mobitel), pioneered Cambodia's first GSM network in 1997, revolutionizing the nation's telecommunications landscape. Within a year, we launched Cambodia's first prepaid service (cellcard) and achieved nationwide coverage, quickly securing market leadership.
Innovation has been at the heart of our journey. We were the first to introduce SMS and roaming services in 1998, followed by 3G and a suite of Value-Added Services in 2005. The transition to the cellcard brand in 2007, accompanied by a $200 million investment in our Next Generation Network (NGN), solidified our commitment to advanced technology.
2009, the Royal Group buy-out of shares from Royal Millicom Co., Ltd saw cellcard become Cambodia’s only 100% locally owned operator. This credit has become intrinsic to the brand, which still carries the Proudly Khmer tagline today. We continued to lead with the first mobile payment platform in 2010, the first loyalty program in 2013, and the introduction of Small Cell Solutions for enhanced indoor coverage. Our 4G LTE launch in 2015 further advanced Cambodia's digital infrastructure.
Leading in the Digital Age
In 2023, cellcard achieved significant milestones, becoming a Class “A” listed company on the Cambodian Securities Exchange (CSX) and the first to list a $20M Sustainability Bond. The proceeds raised have been invested in bolstering our network and infrastructure and supporting environmentally friendly initiatives for underserved communities.
cellcard remains dedicated to delivering an exceptional telecommunications experience, continuously investing in network expansion and optimization, and empowering our customers to thrive in the digital age.
Enabling and Enriching Digital Lifestyles
cellcard is more than a connectivity provider; we're architects of vibrant digital lifestyles. With a bold vision to digitally empower every Cambodian, we enable individuals and businesses to flourish in the modern age. Our expanding portfolio is a testament to this commitment, meticulously crafted to ignite the passion of the esports and gaming community, deliver immersive digital entertainment experiences that redefine on-demand content, and provide groundbreaking enterprise solutions that propel businesses into the future. We’re enabling digital lifestyles and enriching them, transforming how Cambodians live, work, and play.
Our Mission
To deliver a seamless & personalized digital life
Our Vision
To lead Cambodia in digital and AI-powered communications, with the largest digital ecosystem community by 2029.
Our Values
• Consumer Centricity
• Simplicity
• Inclusivity
• Integrity
• Trustworthiness
News
See AllLeadership Teams

Mr. Kok Leong Yap (KL)
Division Chief Executive Officer
Successful telco launches, strategic mergers, and adept crisis management mark his career. KL excels at forging powerful partnerships with global titans like Meta, Apple, and Mastercard, building vibrant digital ecosystems that deliver tangible business impact. Recognized by industry giants like Frost & Sullivan, Telecom Asia, and the Golden Globe Tigers Award, KL's leadership is synonymous with excellence.
Beyond his professional achievements, he is a passionate mentor and a keen navigator of geopolitical complexities. KL finds balance in life through coffee, golf, scuba diving, and exploring the world.

Mrs. Lynnette Gan Siau Ling
Division Chief Finance Officer

Mr. Asitha De Costa
Division Chief Information Officer

Mrs. Rachana Lay
Division Chief, Regulatory, Legal & Government Affairs

Mr. Andrey Kuzin
Chief Technology Officer

Mr. Tola Chea
Chief Commercial Officer, Enterprise Business

Mrs. Sopheavatey Sambo
Chief Sales & Marketing Officer

Mr. Vincent Lee
Deputy Chief Consumer Product Officer

Mr. Bhrein R. Salazar
Deputy Chief Customer Success Officer












